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How to Price for Profit & a Fail-Proof Ordering System

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Pricing & Profit Margin Template

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So you want to attract luxury clients. But you don

So you want to attract luxury clients. But you don't even speak their language.
Did you know that you could actually be the one who's turning away the higher-paying clients and telling them go to other florists?
Are you hinting in your marketing that you are "affordable", you can give "discounts", you know that they're on a "budget"... no. No no no!
Instead of saying: "We know that weddings are expensive enough. We have affordable floral packages that will fit any budget. Take a look at our basic DIY options."
Luxury clients don't care about any of these things that you're telling them. They HAVE the money to spend, they don't care about free things that you will give them, they don't care about discounts, they're not really on a budget, they don't want packages that are the same as everyone else's, they don't want basic crap, and they don't have time to DIY anything.
SAY THIS INSTEAD 👇👇👇
"We understand that creating an unforgettable wedding is your top priority. Our exclusive floral collection is all about timeless elegance. Each arrangement is carefully designed to match your style perfectly. Let's bring your luxury wedding vision to life with our custom floral creations."
Action Step: take an honest look at your IG and website wording. Are any of the words you use REPELLING higher-paying luxury clients that you actually want to attract?
What are some of the words you notice in your marketing you need to stop using now? Share with us in the comments!
Cheering you on!
xo
Caryn
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#weddingbusiness #weddingbusinesses #weddingmarketing #weddingboss #weddingceo #weddingfloraldesigner #weddingfloristy #eventbusiness #weddingbiz #weddingbizcoach #weddingcoach #weddingbusinesseducation #weddingbusinesstips #eventprof #weddingbusinessowner #floraleducation

Do you work too many hours in your business yet yo

Do you work too many hours in your business yet you don't feel that your business is growing?
Often we are too caught up working IN our business and not enough ON our business. Wondering what the difference is?
Working in your wedding floral design business refers to the day-to-day operations of designing and creating floral arrangements for weddings.
(Scroll the carousel for examples)
Working on your business, on the other hand, refers to the strategic planning and decision-making required to run and grow your business over the long term.
(Scroll the carousel for examples)
Essentially, working IN your business involves the hands-on work of delivering the product or service that your business provides, while working ON your business involves the higher-level strategic thinking and planning necessary to build and grow your floral design business over time.
It wasn't until I let go of working IN my business (hired help!) and I started working ON my business, what a CEO should be doing, that I started to see my business grow to where I would never imagine.
How much are you working IN your business rather than ON your business? Do you need to make some changes today in order to see your floral design business grow? Share in the comments!
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#floralbusiness
#floraleducation
#floralschool
#weddingbusinessco
#weddingbusinesscoach
#flowerboss
#floraldesigninstitute
#flowerbusiness
#weddingfloraldesigner
#weddingmarketing
#flowershoplife
#weddingfloristry
#weddingcoach
#weddingbusinessbosses
#eventbusiness
#lifeofaflorist
#designbusiness
#eventstylists
#businesstipsandtricks
#weddingbusiness

I used to think that going above and beyond for a

I used to think that going above and beyond for a couple means that I give them extra flowers, do extra favors for them and give them more of my time.
I slowly realized that it 100% doesn't mean that...
AND! Clients don't expect going above and beyond means you work for free either!
Here are some ways you can go above and beyond for your couples without spending a lot of time and out-of-pocket doing so...
✨ Be a good listener
✨ Offer creative solutions
✨ Communicate clearly and regularly
✨ Provide exceptional service
✨ Add personal touches
✨ Vendor recommendations
Swipe the post for more details on each!
What other ways do you go above and beyond for your clients? Share with us in the comments!
Cheering you on!
xo
Caryn
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#weddingflorists #weddingfloraldesigners #weddingfloraldesigner #weddingbusinessowners #weddingbusinessowner #smallbusinessowner #weddingvendors #clientsatisfaction

Owning your own business isn't easy. You need to s

Owning your own business isn't easy. You need to set boundaries and expectations from the get-go.
I've always been glued to my phone because I thought I need to reply to emails right away. This is something you shouldn't be doing.
💫 You need to set boundaries for yourself and your family⁣
💫 You need to let clients know you are not there to answer them right away⁣
💫 It’s actually less efficient if you’re just replying to emails as they come in⁣
💫 You need to create a healthy work habits for yourself so that you can be sustainable⁣
Yes, I agree, getting back to clients a-sap will increase the likelihood that they will sign with you, but let's hold back on replying to inquiries and emails on the weekends and in the evening.⁣
Sometimes I still reply during off-hours too. Totally guilty!
Are you struggling with that too?⁣
How are you finding ways to set boundaries?
Share in the comments!
In the next post, I will share a tip of how I reply to emails during off-hours. Follow to stay tuned!
Cheering you on!
xo
Caryn
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#settingboundaries #setboundaries #businessboundaries #businessowner #businessowners #weddingbusinessowners #weddingbusinesscoach #weddingbusinessmentor #weddingbusinesses #smallbusinessowners #womenpreneur

Quick tip for floral business success: Always writ

Quick tip for floral business success: Always write things down! And I mean ALWAYS!
Do you often "know" that you will remember something for sure? Yup, I know that I will remember... but in reality, I don’t remember when I really need to. We just have too much on our minds as wedding floral designers!
Here are some things that I always write down:
💫 Packing List | I create a packing list for every single wedding. The first thing that's always on the list is my florist toolbox - you bet I've forgotten to load this into the van before!
💫 To-do List | I've a to-do list in ClickUp (task management system - but really, a good old pen and paper would do!)
i.e. to-do list for the business in general, to-do list for each wedding
💫 Flower Recipes| So I'm not doing them from scratch every single time and I can quote quickly based on past work.
💫 Personal Things I Learn About the Couples | They appreciate you for remembering when you bring it up next time
i.e. their dog's name, where they travelled to, how they met
💫 Meeting Notes | So you remember what you discussed and promised your couples.
Pro Tip: Send the notes back to the clients to ensure accuracy and they cannot argue in the future when it's in black and white
What else do you write down to keep your business running smoothly? Share with us in the comments!
Cheering you on!
xo
Caryn
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#smallbusinessowner #weddingvendors #weddingbosses #weddingbusinesses #weddingbusiness #weddingcompanies #weddingflorists #weddingfloraldesigners #floraldesigners #florists

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