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How to Price for Profit & a Fail-Proof Ordering System

Home / Course / How to Price for Profit & Floral Stem Count System – Student

How to Price for Profit & Floral Stem Count System – Student

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Ah, the life of a 'solopreneur'! It's like being a

Ah, the life of a 'solopreneur'! It's like being a one-person band, right? There's a certain charm to managing every aspect of your floral business, from designing stunning arrangements to balancing the books. But you and I both know that wearing all those hats can be more overwhelming than a bride choosing her bouquet!⁣
When I first started, the thought of delegating tasks was like handing over my baby. 'Would they understand my vision? Could they handle it with the same care?' Can you relate?
But there's a point where you realize you're juggling more balls than you can handle, and something’s got to give. So, I took a deep breath and made one of the best decisions – I started delegating. And guess what?
Something amazing happened. By passing on tasks that weren't in my zone of genius (accounting) or tasks that I hated (washing buckets), I could refocus on creating floral masterpieces that I truly loved. And most importantly, it allowed me to really focus on things that I need to do as a CEO of my business to grow.
The freedom it brought me was... liberating. It was like I finally had space to breathe, be creative, and grow my business in ways I hadn’t imagined. And those fears about others not getting it right? Most of them never materialized. And when things weren’t perfect, it was a chance to guide, teach, and refine our processes.
👉 Take Action: Make a list of tasks that consume most of your time, or tasks you hate doing (social media posting, bookkeeping, logistics...). Which ones can be delegated? Sometimes, letting go can be the key to scaling up.
Are you ready to step into your true role as a floral artist and leave the rest to others? Share what tasks you're planning to delegate in the comments. Let’s discuss how you can make your business flourish by focusing on what you do best! 🌸🚀
Cheering you on!
xo
Caryn

You know, we've all been at that tricky crossroads

You know, we've all been at that tricky crossroads, haven't we? The one where you're staring down a challenge and thinking, "I can't do this." But what if we flip that script to, "Let's find a way"? I've been right where you are, trust me. It sometimes still happens today!⁣
Picture this: I once got a request for a floral ground installation that seemed like it was impossible because I've never done it before. I mean, look at it, where do I even start counting how many stems of flowers and bunches of leaves I need?! Honestly, it felt so out of my comfort zone that I almost turned it down. Not to mention, I didn't even know what to quote.
But then, something inside me just switched gears. Instead of running for the hills, I paused and thought, "Okay, how can I actually pull this off?" because it'd be amazing for my portfolio.
That moment – shifting from a 'can't do' to a 'can do' mindset – was a real eye-opener for me. I know this wasn't a "cheap" design, but I haven't quoted anything that's more than $1000 for a ceremony. Ok, other than guestimating this installation, I didn't know how else to do it, so let's try. I quoted $3000 off the bat. (btw, now I don't guestimate off the bat because I've a system in place).
I was SO scared. But I did it anyway, and let's figure it out whatever the clients' response was. Within 3 hours of sending out the quote, I got a "Great, let's move forward!" ... wow speechless. Ok the first level: passed. Now, the second level... how in the world would I know what to order? Let's figure it out! One. Step. At. A. Time.
Swipe the slides to continue reading and as usual, I've got a suggested action step for you to move the needle in your business! Now swipe left! 👈
Cheering you on!
xo
Caryn
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#businesschallenges #smallbusinesstips #floraldesigntips #flowerschool #flowereducation

🎯 If you're marketing to everyone, you're marke

🎯 If you're marketing to everyone, you're marketing to no one." This saying has been a game-changer for me. Find out why in the slides... swipe to read.⁣
Have questions about niching? Comment belong. Or need someone to bounce ideas off about your niche, feel free to reach out in my DM's!
Cheering you on,
xo
Caryn
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#therichesareintheniches #weddingfloradesigner #weddingeducator #weddingbusinesscoach #weddingbusinesstips #weddingbusinesstip #weddingboss #weddingbosses #weddingbossbabes #weddingvendortips #weddingbusinesstips #weddingmarketing #weddingfloristry #weddingbusinessbosses #eventbusiness #lifeofaflorist #designbusiness #eventstylists

Pricing is probably one of the most challenging as

Pricing is probably one of the most challenging aspects of our floral design business.⁣
Initially, like many designers, I undervalued my work. It was a blend of fear (what if they say it’s too expensive?) and a lack of confidence (am I really worth this much?).
It was only after a few years that I finally learned an important lesson: your prices reflect your value, your skill, and your artistry. When I priced too low, I actually turned clients away, clients who valued quality and had the budget.
I then began to shift my mindset to view my designs not just as products but as experiences, as art. This change in perspective allowed me to price my work confidently and fairly.
Remember, when you charge what you're worth, you attract clients who value your artistry just as much.
👉 Take Action: Review your current pricing structure. Are you factoring in not just the material costs but your time, skill, and the uniqueness of your designs?
👉 Consider raising your prices to reflect the true value you bring to each wedding. Start with a small increase and communicate the value clearly in your proposals.
✨ Want to know EXACTLY how to price so you can put more money in your pockets without working 24/7?
✨ I have a training and fail-proof pricing system that I use in my own business.
✨ This training and system will be on sale during Black Friday week at $200 off!
✨ You can also get 91-day Instagram Content & Mastery for free with purchase!
✨ Sign up for EARLY BIRD to get this free training, link in bio!

✒️🌸 Crafting a proposal that resonates with

✒️🌸 Crafting a proposal that resonates with a bride & groom's vision and gets you that enthusiastic "Yes!" is an art in itself. When I started, I didn't even have a proposal, then I had created a basic one – a list of flowers, a breakdown of prices, and a few images. But then, I realized: these proposals weren’t just to communicate the prices; they were sales letters that can encourage or discourage your potential couples to book you.⁣
So, I revamped my approach. I started by understanding the couple's story, their style, and their dream for the day. I then reflected this understanding back to them through mood boards, color schemes, personalized touches in the proposal, and most importantly, make them feel that they can trust our team to design the wedding of their dreams. Suddenly, my booking rate skyrocketed! It was all about making the couple feel seen, heard, excited, and say "Yes! You're the florist we want!"
👉 Take Action: Redesign your standard proposal template, or start using one if you don't! Include a section that reflects the couple's story or theme of the wedding. Add mood boards, personalized notes, or a unique design element that shows you really 'get' their vision.
✨ Black Friday Alert! ✨
I've a training on "How to Write a Floral Design Proposal that Books," including the exact proposal I use in my business. It's going to be 50% off during Black Friday week!
Sign up for Early Bird and get a free 91-day done-for-you Instagram content & mastery training with purchase. Also take a peek at the other promotions next week: one-deal-a-day! Link in bio!
Cheering you on!
xox
Caryn
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#weddingmarketing
#weddingfloristry
#weddingbusinessbosses
#lifeofaflorist
#weddingbusiness
#weddingpros
#floristsofinstagram

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