Every Wedding Floral Business 5 Must-Have Brand Photos

5 must-have photos for wedding floral designers

Are you struggling to find authentic ways to connect more with your potential clients so they are more likely to book you for their wedding day florals?

Many florists rely only on their portfolios, but that often leaves couples feeling a disconnect. People don’t just buy from brands; they buy from people they can connect with, especially for something as personal as their wedding. If they don’t get a sense of who you are, your personality, or your passion for creating dream wedding florals, they aren’t as likely to want to book you as their designer.

Don’t worry, there IS a very simple solution for this!

[Btw, if you prefer to watch the video of this blogpost, just click here or click the video below!]

 Brand photos!

By the end of this blogpost, you’ll know the 5 essential brand photos that every wedding floral designer needs that will help you connect with your ideal couples on a deeper level and book more of the weddings you love. I will also show you how I implement these photos into the homepage of my website to give you some ideas of how you can do it too.

If you want to stand out in the increasingly competitive wedding industry, it’s time to unlock the power of strategic brand photography. If you’ve been following me for a while, you know that I am BIG on strategies that help your business grow and not just doing things for the sake of doing things.

So, if you’re ready to ditch the generic imagery that all other designers have, start booking your dream clients, and take your business to the next level, keep watching!

Now, you might be thinking ‘but I already have a portfolio filled with beautiful floral arrangements!’ And I know, I see that a lot of my followers do. Which is absolutely fantastic! But strategic brand photography goes beyond just showcasing your flowers. It’s about creating a visual story that captures the essence of YOU and your floral art.

People connect with people through storytelling. People are naturally curious; they want to know stories, even if the stories have absolutely nothing to do with them. Think about endless scrolling through Instagram and you’ll understand.

That’s what your brand photography does. The photos tell your story and they become a window into your world, allowing couples to connect with your passion, your design style, and even your creative process. They’ll see the love and dedication you pour into every arrangement, and they’ll get a sense of whether you’re the perfect fit to bring their dream wedding florals to life.

So here are the 5 must-have photos that can strategically work together to tell the story of you and your brand, making you stand out from the crowd and attracting couples who love your personality.

1. Headshots or Portraits:

I know, you might hate getting in front of the camera and the spotlight is on you! But sorry, this is non-negotiable in this competitive industry. People want connections, they want to connect with the person behind those flowers. So you do have to show your face and MORE than show your face. Your photos have to show your personality too! So please, not one of those boring LinkedIn headshots.

This is the first impression potential clients will have of you, the owner and designer, so let the photos reflect your personality and the ethos of your brand. For at least one of your portraits, you should look right into the camera, making eye contact with your clients, even if your body isn’t facing the camera. And I’ll show you some of my portraits in a bit.

These photos should be professional but also warm and inviting, giving potential clients a glimpse of the person behind the beautiful designs. Think warm smile, genuine expression, the background, the clothes you wear, your pose; all should align with the message you want to convey about your business. Most importantly, create an image that reflects your brand personality. Are you playful and energetic? Sophisticated and elegant? Let your headshot shine a light on that!

You might be thinking, do these photos have to be professionally taken. I mean, yes, they’d be great if they are. I loved my brand shoot and it was super fun! However, I understand that you may not have the funds to do one at this stage in your business. So do whatever you need to do, get a friend together in your studio, or rent one, gather some props that showcase your personality and just snap some photos!

2. In-action Shots:

These photos should show you at work, whether you’re arranging flowers in your studio, selecting blooms at the flower market, or setting up at a venue. These “in-action” shots humanize your brand and build trust by showing the care and attention you put into every arrangement, allowing couples to see the passion you have for your designs.

I know wedding day is always so busy, but remember to ask your assistant to snap some photos and videos of you in-action. These photos don’t have to be super professional or the videos don’t have to be long, just a quick snapshot of you when you’re working and focused in your own little world.

3. Signature Style:

This is where you show off your best signature work. Choose a photo that showcase a floral arrangements or settings that define your unique style. They should be shots that grab attention and communicate the distinctive aesthetic that makes your brand unique. Is it a love for bold, vibrant colors? Or a preference for delicate, romantic arrangements? Maybe you specialize in incorporating unique textures, exotic flowers, or locally-sourced blooms.

These images allow potential clients to envision your work at their own wedding and get excited about the possibilities. And they will know right away if you are for them or not. If so, they’ll reach out to you for more information, if not, they will just go to the next florist. Which is great for them and also for you so none of you are wasting your time if you’re not a good fit for each other.

4. Happy Couples:

Nothing sells your service better than the joy of your past clients. There’s nothing quite like the joy of a couple on their wedding day, and you play a big part in creating that magic! Think the couple’s first look with the bride holding her bouquet, couple’s portraits, the bride walking down the aisle, first look into the reception room with all the florals all setup and ready to go. These images are powerful because they associate your work with happiness and satisfaction, which are strong emotions that you want to bring out in your prospective clients. These moments build trust and positive associations with your brand, letting them envision themselves experiencing that same joy that they see in these couples with you bringing their floral vision to life.

5. Before & After Shots

Show the transformation your work can bring with before and after photos. Now, of course, you’ve to remember to take the “before” photo before you setup, a lot of time times I forget! And I try to take it in the same spot with the same angle so when you show the two together, it’s more dramatic. This could be of an empty room before and after your floral arrangements are set up, or an empty arch and after you dress it up with your signature florals. These photos highlight the impact of your work, showcasing the dramatic change your flowers can make. They emphasize your role in transforming ordinary spaces into beautiful dream settings.

So each of these 5 types of photos tell a part of your brand story, collectively illustrating not only the quality and style of your work, but also the personal care and emotional connection you bring to each wedding. This strategic visual storytelling can significantly enhance how potential clients perceive your brand and elevate it.

Once you have collected these photos, you should use them everywhere. Use them on your website, especially on your homepage to create a visually compelling page. Share them on social media to engage and grow your audience. Put them on your promotional materials—brochures, business cards, and flyers. If you have a studio, make a wall of pictures and collage with these photos. I used to print them out and put them in different-sized photo frames for one of my walls. Use them everywhere.

Now I want to show you how I use these 5 types of images on the homepage of my website so you can see the end results of strategically planning your brand photos. Watch it below:

See what these brand images do for my website? Especially my homepage! These photos really tell the story. People cannot say they don’t know what my brand is all about and what my personality is when they scroll through my website.

Every single element on this page is very cohesive and they bring my brand to life. From my logo, a rose, timeless and elegant, to my fonts, very simple and clean, to the color palette I chose for my brand, which is different shades of green and beige, very natural and organic with a white background, super clean and minimalistic.

As you can see, my brand photos really contribute to my entire brand strategy. I have my signature styles all over and only my signature style. I don’t have images of rustic weddings or colorful Baroque style weddings even though I’ve done them before, those are not my signature style.

If I show all different types of vibes on my homepage, people will just be confused. So do I specialize in rustic weddings, or natural and organic florals or bold and daring themes? You need to have a defined style in order to attract more of the couples you love working with and I talk about this in this blogpost here, so take a look after.

And I know a lot of you are doing this, showing a million different styles on your website, also, I used to do this too, I even had a lot of feather arrangements on my website back when they were super popular. But once I’m strategic about my style and brand photos, that’s how I 10x-ed my floral contracts.

As you start planning your brand photoshoot, remember this: it’s not just about capturing beautiful shots, but making strategic choices that showcase the most compelling aspects of you and your brand. If you choose to hire a photographer, work with a one who understands your vision and can translate it into images that speak directly to your ideal client’s heart. If you want me to write a blogpost with the steps to planning a brand shoot, let me know in the comments!

Alright, so action steps!

  1. Audit your current brand images on your website and social media. Do they tell your brand story? Is it obvious what your personality is like to your audience? Which types of photos are you missing?
  2. Collect a few images for each of these 5 types of brand photos.
  3. Make sure they contribute to and align with your brand core and personality.

Implement these into your website and social media so they tell your brand story.

So there you go, your plan for strategic photos for your wedding floral design business. This is part of your bigger brand strategy.

Next week, I’m going to show you how to audit your own brand to make sure your brand is aligned with what you want to put out into the world and who you want to attract. So stay tuned!

Alright, that’s it for now. I’m cheering you on and I’ll see you next week!

xox-Caryn

Do you ever get that nagging feeling that your wedding floral design business could really take off if you just knew the right steps to attract your dream clients? Trust me, I’ve been right where you are. After over a decade of trial and error, I figured out exactly what works to draw in those dreamy clients and make my business thrive, even when times got tough.

I put all these learnings into something I wish I had back then – the Dream Client Attraction Blueprint. It’s not just any guide; it’s a collection of practical action steps that you can start using today to get those dream clients knocking on your door.

So, why keep wondering what if? Grab your free guide now, and let’s get your business flourishing together!

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