Caryn Lim

ideal client avatar for wedding floral designers

Why You Want to Know Your Ideal Client Avatar

You might be thinking you want ALL the brides & grooms who come your way, don’t you? You are afraid to miss any opportunities and income, and you don’t want to end up with no weddings if you turn anyone away. Sorry to break it to you, but this is an incorrect mindset! You need to know your ideal client avatar.

wedding florist setup

Can You Relate to This??

More confessions… I truly believe that if I want to help others who are new or struggling in their business, I need to be an open book. I want people to know that I have experienced exactly what they’re experiencing now and that I can lay out the steps for them to fast track to success and not waste years like I had.


It’s Embarrassing…

I’ve a confession to make. I’ve been a wedding floral designer for 9 years and in the wedding industry for 16 years. When I started my business, I had no idea what I was doing and sadly, continued for many years without making a profit. But I managed to turn things around and here’s my commitment to you…